If you always do what you've always done,
you'll get what you've always got!

So isn't it time

...to optimize your trade show participation with a measurable strategy?

...to make the trade show experience memorable for your prospects?

...to take the stress out of trying to do it all?

Strategic Planning

• Market identification and show selection
• Identification and prioritization of show goals (i.e. sales leads, media coverage, product launch, corporate image, channel partner acquisition, etc.) in line with integrated marketing plan
• Attendee profiling (identification of targeted prospects)
• Goal-setting to identify show-specific quantifiable/measurable goals for ROI and non-quatifiable objectives for ROO
• Identification of show messages and theme
• Exhibit layout and traffic patterns
• Product selection based on target market
• Strategic partner/VAR/distributor program implementation
• Management of in-booth entertainment/presenters (scripting, music, A/V, schedules)
• Promotional opportunities to reinforce show theme, including pre-show mailings and promotion, giveaway items, in-booth activities, advertising, boothwear (exhibitor attire), post-show fulfillment
• Lead acquisition program management and improvement
• "Second Show" activities including press events, hospitality suites, corporate distributor or sales conferences, training, user-group meetings, co-sponsored events, etc.
• Staff selection and assignment of ancillary duties (booth captain, competitive analysis, PR, attendance at seminars or events, etc.)
• Budgeting (zero-based, percentage-based, or historical)
• Post-Show Survey, Post-Show Analysis and Return-on-Investment/Return-on-Objective Reports
• Process improvement and financial audit of show program

Pre-Show Logistics/Show Services Coordination

Coordination with client, exhibit house and on-site services vendors to complete all show paperwork based on identified corporate strategy including:

• Exhibit space negotiation, selection and contracting
• Show manual review, evaluation and organization
• Customized show plan to communicate to all stakeholders (management staff, marketing managers, attendees, vendors, show partners, etc.)
• Exhibit procurement, design and production, or refurbishment
• Shipping quotes and orders
• Insurance evaluation
• Exhibit staff badging
• Exhibit staff housing
• Exhibit staff travel arrangements
• Staffing Schedules

Completion of on-site services forms to meet discout deadlines and auditing of post-show expenses, including:

• Accessible (secure) storage
• Audio-Visual
• Boothwear (staff attire)
• Carpet and carpet pad rental
• Catering
• Cleaning
• Compressed air
• Computer rental
• Drayage (on-site material handling)
• Electrical
• Floral
• Forklift
• Furniture rental
• Graphics
• Internet access
• Labor (exhibit installation and dismantle), using either the official contractor or Exhibitor-Appointed Contractor
• Lead retrieval systems
• Photography
• Plumbing
• Promotional Opportunities (signs, banners, kiosks, co-sponsorships, etc.)
• Rigging (overhead sign hanging or handling of large machinery)
• Security
• Signage
• Shipping
• Telephone
• Temporary Staffing (hostesses, crowd gatherers)

Other ancillary services provided, including installation and dismantling supervision and exhibit staffing during show hours.

Booth Camp- Exhibit Management Training

This crash course in best practices in exhibit management will cut years off your learning curve and give you an immediate return on investment.  Gain valuable strategic and tactical survival skills using The Booth Mom’s^® time-tested tools to improve your exhibit program’s results and generate long-term cost-savings.

Booth Camp Survival Kit - a CD or emailed .zip file of the Booth Mom's® 25 exhibit management survival tools, including organizational tools, templates, checklists, forms and articles in Microsoft® Office Word or Excel format that can be customized for every show to increase your productivity instantly. 

 This Booth Camp Survival Kit includes a:

- set of 60 ready-to-print binder tabs to set up your customized show binder

- goal-setting template to prioritize your exhibit spending

- line-item budget template with up-to-date expense percentages by category

- article on maximizing your exhibit Return on Investment and     Return on Objective using goal-oriented spending

- exhibit project management timeline

- show plan (staff and vendor communication tool) template

- how-to guide on writing an exhibit Request for Proposal (RFP)

- housing management template

- electrical requirement template

- gang box inventory of show-floor "must-haves" supplies

- shipping quote/order form template

- customizable lead form

- pre-show exhibit staff training agenda

- guide to good boothmanship (booth etiquette)

- post-show exhibit staff survey

- post-show analysis template with executive brief

- exhibit manager's job description to help you get the pay you deserve

- plus many more trade show industry resources including URL's to the best industry Web sites, directories of shows, associations, conferences, certifications and glossaries. 

 

 

[Return to Top]

[Home | Exhibit Staff Training | Exhibit Transportation | Industry Resources | Industry Certifications | Recent Articles | Speaking Engagements | Upcoming Events | Work History | Testimonials | Memberships | Contact Candy ]

©2008 Trade Show Consulting